Retail is a three-act story. You have thirty feet to capture attention, ten feet to spark curiosity, and three feet to close the deal.

For the HTC EVO 4G LTE launch at Sprint's flagship store, we built the entire experience around that framework. Floor decals, digital screens, interactive product displays, and hands-on demo zones, each element was designed to move a customer through the store and toward the product in a way that felt immersive rather than transactional.

The goal wasn't just to showcase the phone. It was to make customers feel like they'd discovered something worth having before they ever picked it up.