Empowering Women in the Skies

Project Title: Empowering Women in the Skies: Celebrating Bessie Coleman’s Legacy

Objective: To honor the 100th anniversary of Bessie Coleman, the first Black woman to earn a pilot’s license, through the Bessie Coleman Aviation All-Stars tour. The initiative culminated in a historic flight operated by an all-Black female crew, celebrating diversity and inclusion in aviation while showcasing American Airlines’ commitment to equity and representation.

My Role:

• Creative Oversight: Collaborated with the production agency to create a compelling video recap of the event.

• DEI Messaging: Ensured the storytelling emphasized strong, accurate diversity, equity, and inclusion messaging, aligning with the company’s values and the significance of the event.

• Project Management: Acted as the primary liaison between American Airlines and the agency, managing creative direction and ensuring the final video met all strategic and branding goals.

Challenges:

• Accurate Representation: Ensured the DEI narrative authentically reflected the legacy of Bessie Coleman and the impact of the all-Black female crew.

• Event Recap: Captured the emotional and historic significance of the flight while balancing storytelling with organizational messaging.

Outcome:

• Inspirational Video: Delivered a powerful and moving recap that celebrated the achievements of Bessie Coleman and the historic crew.

• Audience Engagement: Strengthened American Airlines’ brand image as a leader in promoting diversity and inclusion, resonating with internal and external audiences.

• Legacy Building: Highlighted American Airlines’ commitment to honoring and continuing the legacy of trailblazers in aviation.