American Airlines had a very special visitor to its new headquarters. Eleven-year-old cancer survivor and future pilot Charlie Watts came for a visit, so we rolled out the red carpet and gave him an experience he'd never forget.

My job was to make sure the story traveled beyond that day. We developed a multi-channel content strategy that carried Charlie's visit across internal communications, social media, and PR, working closely with Stand Up To Cancer to align messaging and maximize reach.

This one wasn't complicated. A kid who loves planes beat cancer and deserved a great day. We made sure he got one.