Brand Partnerships
American had a very special visitor to its new headquarters.
11-year-old cancer survivor and future pilot Charlie Watts came for a visit, so we rolled out the red carpet and gave him an experience he’ll never forget.
This is a recap of the events.
Stand Up 2 Cancer
Project Title: Charlie Watts: A Red Carpet Experience at American Airlines Headquarters
Objective: To create a video recap capturing the visit of 11-year-old cancer survivor and aspiring pilot Charlie Watts to American Airlines’ new headquarters. The project aimed to celebrate Charlie’s inspiring story, deliver a memorable experience, and showcase American Airlines’ commitment to community engagement and partnership with Stand Up to Cancer.
My Role:
Content Planning: Developed content strategies for internal communications and social media to ensure Charlie’s story resonated with diverse audiences.
PR Collaboration: Worked closely with Stand Up to Cancer to align messaging, amplify the story’s impact, and meet public relations goals.
Creative Direction: Oversaw the Creative Services team in capturing Charlie’s visit and producing an engaging video that reflected the excitement and significance of the event.
Production Oversight: Managed the production process from content capture to final video delivery, ensuring a polished and impactful outcome.
Challenges:
Optimizing for Channels: Tailored the content for both internal and social media platforms, balancing emotional resonance with strategic objectives.
Seamless Collaboration: Coordinated with Stand Up to Cancer to manage approvals and align on messaging.
Outcome:
Heartwarming Recap: Delivered a touching and memorable video showcasing Charlie’s unforgettable visit.
Brand Enhancement: Reinforced American Airlines’ role as a community-focused organization with strong values.
Audience Impact: Garnered positive feedback from team members, customers, and social media followers, amplifying the partnership with Stand Up to Cancer.