Tamara Turner is a single mother who turned her passion for baking into a business called Silver Spoon Desserts. American Airlines served her cakes on over 360,000 flights in 2022.

I produced the storytelling effort that took Tamara's story from an internal supplier diversity initiative to national media coverage, including a segment on the TODAY Show on NBC. The Director of Global Communications at American Airlines credited the storytelling approach directly as the reason the story broke through to a national audience.

Good storytelling changes what's possible. This one proved it.