I turn bold ideas into compelling brand stories.
Hello! I’m Matthew.
Creativity isn’t just my passion, it’s my superpower.
From shaping brand narratives to crafting high-impact campaigns, I specialize in forging emotional connections between brands and their audiences. My experience spans global brands, digital innovation, and storytelling that drives engagement and results.
Let’s create something extraordinary.
McDonald’s Wifi
Featured Project
Elevating Customer Engagement Through Digital Content
Problem: With the launch of McDonald’s global app, we saw an opportunity to enhance the in-restaurant experience for millions of customers. How could we turn WiFi usage into a valuable engagement tool while gathering insights into customer behavior?
Solution: By curating premium, hyper-localized content through McDonald’s WiFi, we transformed it into more than just a connection point—it became a customer engagement hub. Through strategic partnerships with Spotify, Amazon, and The New York Times, we offered personalized digital experiences that increased app downloads and interaction time.
Impact:
🍟 4.4 million monthly users engaged with WiFi content.
🍟 47% increase in user engagement through personalized experiences.
🍟 Created a framework for future digital brand experiences, setting the stage for more personalized content marketing strategies.
Who I’ve Worked With
Trusted by industry leaders like American Airlines, McDonald’s, and Samsung to craft compelling brand narratives and digital experiences that captivate audiences.
Explore my work to see how storytelling and strategy fuel impact.